Promote the recycling economy and the new pattern of the market reform of Coca-Cola decryption
Circular economy, turning waste into treasure
And "acquisition, manufacturing waste" of the traditional linear economic model is different, Coca Cola is committed to let each resources play a maximum value, not only help to the sustainable development of the environment, maximize improves the value of these resources.
The so-called circular economy, is to ensure the quality of the basis of our favorite items to be re - use, re - recycling and re - added." Bi Beilei said, "a new model of circular economy, or said to be cycle concept is to abandon the" acquisition, manufacturing waste 'traditional mode, the mode into a' recycling, reproduction, in the use of ', then turning waste into treasure. "
Coca-Cola believes that the company's business growth is closely related to the sustainable development of the community, and has been regarded as the core of sustainable development. Because of this, Coca Cola in various areas of business of whole range implement to fulfill the commitment to sustainable development, and focus on product packaging, water resources protection and sustainable agriculture most in need of the field practice of circular economy.
All of Coca-Cola's beverage bottles and beverage cans contain recycled materials. At the same time, Coca-Cola is the world's first large scale commercial application of plant environmental protection company. Plant environmental protection bottle packaging contains up to 30% renewable plant raw materials, these renewable plant raw materials, including sugar cane, straw, etc..
Compared with the traditional plastic bottle, the plant environmental protection bottle is greatly reduced to a variety of non renewable energy sources including oil, and is more beneficial to environmental protection. Since its first introduction in 2009, the use of the Coca-Cola plant environmental protection bottle has reduced the equivalent to 315 thousand tons of carbon dioxide emissions. Coca Cola in technology also with partner collaboration innovation, is committed to produce 100% in the near future to regenerate plants as raw material, make everyone satisfied packing bottle.
"It can be said that we re d our product packaging." Bi Beilei said, Coca-Cola has been in nearly 40 countries around the world to put more than 40 billion plant environmental protection bottle packaging. We're changing the whole industry."
Sustainable development, change the life
Coca Cola has also actively promote the utilization of recycling plant environmental protection bottle, in Latin America, Asia and Africa will be the recycling and made into sheets, mobile phone charger, flat computer envelope, notebook, even be made into all kinds of jewelry. This not only greatly reduces the waste, reduce the negative impact on the environment, but also for the development of the region's residents, especially women, provides a source of income.
"These exquisite jewelry come from the hands of women all over the world. In the past they did not work, but now they have income, and can use the money to invest in their own contribution to the community." Bi Beilei said, Coca-Cola has been committed to lead and promote such things. When we see consumers begin to understand us, and actively participate in our project, we sincerely feel happy."
The concept of circular economy is also applicable to natural resources, and the most important for cola is the water resources. Lack of clean water resources will seriously affect people's health and agriculture, so this is another important concern in the field of sustainable development in the field of Coca-Cola.
Coca-Cola's 2020 Vision of 100 percent water feedback is the best embodiment of its global framework for sustainable development in the concept of circular. In China, Coca-Cola innovation and practice through cooperation with partners, to promote the 20 key water resource management and protection projects, 6 years ahead of schedule to achieve this goal. The water resources management and protection projects including water source protection plan, sustainable agriculture demonstration, soil and water loss control, rainwater utilization, wetland protection and recovery and reuse of water and farmhouse constructed wetlands, covering 10 key watershed.
Sustainable popularization education first
"In the program of water purification project, we for inland water resources around the world by contaminated communities provide safe and clean drinking water. In the process of implementation of the project, we have the most profound experience is to do a good job of consumer education is essential." Bi Beilei said. Just to provide clean drinking water is not enough, Bi Beilei was surprised to find that in China, due to the lack of knowledge of safe drinking water, local people sometimes take a dirty bucket to pick up clean drinking water. So consumer education is particularly important, and sometimes the picture shows that people can better help these communities understand, to achieve the purpose of consumer education.
"I believe this is an era of innovation and change." Bi Beilei said. "I believe that people's ability to think and innovate determines the future, people's wisdom to change the future. The human brain is the world's continuous development and progress of the chip."
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